Every person on this earth is known for something, good or bad, or worse – mediocre. When a business is known for something, it’s called their Brand. When they do well with it, it is called Brand Equity.
The greatest example of Brand Equity lies in 1st Kings Chapter 10, the account of King Solomon in the splendor of his kingdom. His kingdom was so glorious and talked about; the Queen of Sheba had to come see what all the hubbub was about. Verses 4 and 5 say,
“And when the queen of Sheba had seen all Solomon’s wisdom, and the house that he had built, And the meat of his table, and the sitting of his servants, and the attendance of his ministers, and their apparel, and his cupbearers, and his ascent by which he went up unto the house of the LORD; there was no more spirit in her.”
Here, a Queen from a great and mighty kingdom, whom she controlled, noticed the appearance of his servants. They weren’t dressed like the average servant. They were dressed as if living in abundance.
It would be wise for anyone interested in succeeding in business to study the entire chapter, but I wanted to directly point out what the Queen had to say in verses 7 and 8:
“Howbeit I believed not the words, until I came, and mine eyes had seen it: and, behold, the half was not told me: thy wisdom and prosperity exceedeth the fame which I heard. Happy are thy men, happy are these thy servants, which stand continually before thee, and that hear thy wisdom.”
Not only did the entire kingdom have the appearance of great wealth and abundance, but even those in servitude were happy. How often do you hear that these days?
The chapter goes on to detail all of Solomon’s treasures and reign, the navy ships which continually brought in more wealth … It was a time of peace and greatness that God had granted him. How did Solomon gain this Brand Equity? The answer: Through Wisdom. In business today, we need to use wisdom to create a brand for ourselves. Anyone can be smart, but who is wise? Who can lead, where others will be happy to follow? Perhaps Solomon knew something we stress in Business Management today, success starts with how you treat those who are laboring on your behalf.
Blessings Always!
Lynn Nesbitt
Divine Works E&T 
Wow… So can we say that “character” would play an important role in building brand equity?
Most definitely, Marcus! Your character is your equity. If you own a business, your business’ character is your equity.