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I once had a close friend who was phenomenal at making cheese cakes. After a substantial period of time, he parlayed his time and ability into a business that filled the bellies of many satisfied consumers. He soon thereafter aspired to start up his own “brick and mortar” location where customers could come and partake of his numerous delicacies and creations.
Now….
I wonder why he never patented his recipes to be sold and distributed to a wholesaler?
The essence of 21ST century will be production (in the form of recipes) and distribution to the customer (consumer). Merriam-Webster’s College Dictionary defines a recipe as a set of instructions, formula or procedure for attaining or doing something. I believe that we must shift into a posture of capturing our homemade recipes by documentation, photographs, audio and various other forms of expression. The time is now to move away from the traditional “brick and mortar” business where a physical location played a pivotal part in daily operations of an organization. Begin creating your “recipes” , “instructions” or “formulas” that can be put in place and run smoothly without you being physically present as an overseer.
This is passive income…
Marcus L. Cage
Kingdom Visionary Network
Organizations are going to b placed in a position where their Internet presence is going to play a critical part to their business success. I believe that many business will move away from the traditional “brick and mortar” in exchange for online stores. This will present opportunities to minimize overhead costs which will increase the amount of “work capital” in terms of Financial Capital. Many people will begin to produce work from the comfort of their own homes (if they desire to be successful). The greater the Internet presence the less of time and money invested will be invested into traditional marketing. I believe that the Internet will be the igniter to “Word of Mouth” which I believe is still the most effective way of getting your message out. Just turn on your television and you will see that word of mouth is powerful even if it is build off of speculation, opinions and assumptions. These trends are actually present, and will spread amongst those who desire to increase their influence. We just have to be sure that the right message is being conveyed, that our consumers understand our message, and that it turns them into producers of quality IN-FOR-MATION.
Marcus Cage
Kingdom Visionary Network
divineworks.wordpress.com
One of the major barriers I see is the thought concerning social media. Some don’t see the importance of PR because some individuals do not place value on RELATIONSHIPS in general. People don’t realize what “Marketing” truly is nor do they truly understand the impact that media has on our society. Many times these are the “CONSUMERS” of the world. Anyhow, we’ve made a good start utilizing Social Media, but there is always room for improvement. The internet is the fastest ways to transfer information to a mass amount of people, thus the term “Mass Media” is deemed an appropriate description of this term. The key factor is deliver information to your consumers that are deemed “USEFUL.” If consumers see the information as useful then that usefulness can be translated into dollars.
Marcus Cage
Kingdom Visionary Network
divineworks.wordpress.com
I am not sure as to what everyone’s definition of self employment is, but I’ll take a shot… I can assume that self employment can be defined as “working for yourself.” My perspective is that if you are “Going to Work” stay with an organization. If you are “Going to Produce Work” then self-employment is a good and viable option. The key is to capture your work in order for it to be purchased by the consumer. Anyone who has been pronounced as “RICH” by the world’s standards (IN CASH) has had their God- Given talents and abilities “CAPTURED” to be put on display. Your service should produce a good (or product). When the consumer purchases your material, you should not have to been present. This is “Freedom.” Any other form of self-employment can be considered as a job with overhead expenses. I’ve seen countless number of entrepreneurs stagnant and stuck in a storefront situation. Many times this sucks the passion and motivation out of them which is needed to propel the business forward.
Marcus Cage
Kingdom Visionary Network
divineworks.wordpress.com
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