Keeping Up With the Joneses

I admonish you to forward this to your loved ones and those who are closest to you. Now is the time for us to be free, but we must first change the way we think. (sources and citations to follow)

“Keeping Up With the Joneses” is a relatively popular cliché that has been adapted into the world’s system as a mediocre-normality. Hearsay associates the origination and popularity of the phrase with distinct periods of history that span almost seventy years. It is said that in the 1840’s Elizabeth Schermerhorn Jones, an heiress of John Astor spent massive sums of money in attempts to sustain her large mansion and to entertain her colleagues. Another common account of “Keeping Up with the Jones” can be traced back to a 1913 comic strip created by Arthur Momand. The Joneses were portrayed as neighbors to the McGinis family who were the main characters of the comic strip. The Joneses were said to be “Objects of Envy.”

With being said…

Society is still attempting to keep up with the Joneses. The question is “Who are the Joneses keeping up with.”

                                             ANSWER: The originators of the products.

Every time a new innovative product is introduced into the market, another new innovative product is closely behind the previous one. When this situation occurs (and it occurs often), the price (not the value) of the initial product offering decreases thus enticing the consumer to purchase the cheaper (in price) product. However, when a new feature or service is added to the previous product it, (the previous product) is marketed as a new product. Soon thereafter, the want (or desire) for the old product offering decreases. The result of these occurrences is a never ending cycle of Keeping Up With the Joneses…

                     Keeping Up With the Joneses is actually a “LUST” issue.

1John 2:16 For all that is in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is not of the Father, but is of the world.

Often times we have not even had the opportunity to gain full mastery or understanding of product before the new product is introduced. So, why are we so enamored by the mystic of new products?

ANSWER: Marketing

To Be Continued….

Marcus L.Cage

Kingdom Visionary Network