There are many, MANY mediums of marketing with a great number of monies spent. Truly, just because you spend an insurmountable sum of money on marketing does not necessarily mean you will receive a positive ROI (Return On Investment) or even a desirable result. It is most critical to your business health that you choose the right method in your marketing campaign, and in order to accomplishment the desired objective one must: 1. Be sensitive and responsive to the needs of her or his community 2. Be cognizant of how her or his business will affect the community. This provokes the identification and possible fulfillment of a need, therefore we need a need assessment. How do we do this you ask? Do we send out an electronic survey? Do we go the telemarketing route or do we construct the old fashion traditional hard copy survey? All good and somewhat effective approaches, however to discern the needs of the community ONE must be ACTIVELY involved in the community. People often ask me is it advantageous for them to start a business outside of their community confines and I always tell them NO. Why?
The community you reside in is the community you should know the most about and they will and should know the most about you. The perception in the eye of the consumer is vital and this next sentence deserves your upmost attention and concentration: If you, the entrepreneur, are to establish a sought after and respective brand name then you must seek out and respect others. Success involves the cooperation of others, nobody does it alone. Lay the foundation first (PROPERLY), establish it, then look for the increase.
Divine Works E&T 